Often link builders only focus on search engines like Google, MSN or Yahoo. Because of this they miss great opportunities like the Open Directory Project and other kinds of potential link sources. There are many search engines there and one such engine is 'Clusty' which is a clustering search engine. This is quite similar to 'Ask' that shows clusters of results and permits you to easily steer between clusters. In fact, Clusty actually displays and uses clusters in its search results opposed to Ask which hides most of the clustering from the users and displays only a selection via the narrow and widen search options. There is a good potential for link building with Clusty due to its clustering abilities.

Just like Ask, Clusty organizes the results into groups called 'clusters'. This is a quote from Clusty's website: "Thus a search for 'pearl' organizes the top 250-500 results into subject folders such as Jewelry, Pearl Jam, Pearl Harbor, Daniel Pearl and Steinbeck Novel." This means that not only Clusty has grouped the results, but it has also applied similar algorithm rankings to those results which ensure the 'best' sites show up. One thing to remember is that Clusty can be used for researching more potential links. It doesn't have a "link:" query, but it does show you what it considers "authority" or "hub" sites for a given cluster. That means if you make as search on Clusty for an important key phrase; it will return the determined results that are most relevant for that phrase.

You may also see that Clusty is a Meta search engine that means it goes out and scours the web for related websites found on other directories or search engines. It shows you which sites chosen also appear in other areas such as Wisenut, DMOZ, Looksmart, Ask and more. Granted, lot of these are 2nd tier engines, but the fact that the website appears in them are indicated authority which is important. Hence it's one you likely need to research further. So, if you feel you are tired of all those link potential, think again. Clusty provides a host of newer options for you to review.

Labels: Link Building

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