In my previous article on how to choose your blog niche, I have written about how keyword research tools such as the Google Adwords Keyword Tool and SEO Book Keyword Suggestion Tool can help you determine the success of a niche.

These tools can help you to develop a wide range of secondary keywords when you type in a keyword such as 'Link building'. Both tools will give you an extended list of tools sorted according to their search volume.

These keywords, phrases are components of long tail keywords you should target. What you should do is to keep a list of these keywords in an accessible document and when you write any article, be sure to include at least one of these keywords as your title tag.

This can be done analytically and you should go through the entire list at least once or twice. You should join these keywords with a multiplicity of phrases which are similar to search queries.

If I were to use the first few items on the Adwords list above for 'Link building', I would include specific phrases before or after the keywords.

Here are some examples of possible page titles:


Another tool you can use is Google Suggest, a search box which guesses what you are typing in it and offers suggestions. This uses data from the overall popularity of searches it sees and can be a useful way to slight down your searches to specific keyword niches.

Note that these keyword suggestions are not long tails but rather categorical keywords which each contain a whole bunch of long tail keyword phrases. Google suggest should only be used to narrow down your search so you can do further analysis through keyword tools or competitor analysis.

If you are using Firefox as a browser, I highly recommend installing the Customize Google extension because it allows you to have Google Suggest functionality on the usual Google search boxes as well.