You can think of it in this way...if you have received an email from a business proprietor asking you to recommend your friends about his products, what would you do it? Likely you will not... But if you went to a store and bought a product that you extremely loved, you'd likely be more willing to tell all of your friends and family regarding it. It is because most people know that the recommendations they make are an indication of their own reputation. If you have a history of talking to your friends about really bad restaurants, it will not be long previous they're not eager to listen to your suggestion anymore. That's why we need to so carefully consider the opinions that we make.
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