Over at Search Engine Land's Sphinn, people are talk about a search engine optimization approach which tries to bring together backlinks juice by posting a counterfeit news article. Jonathan Cross field censorship it up. "Online vendor Lyndon Ant cliff newly helped a client attaining over 1500 inbound links in under a week with a yarn intended to take hold of attention." The article, titled "13 Year Old Steals Dad's Credit Card to Buy Hookers," was and still is hosted at the authoritative looking domain Money.co.uk, which is a financial advisor and Lyndon's client, apparently. The hoax news explains that "Ralph Hardy, a 13 year old from Newark, Texas confessed to ordering an extra credit card from his father's existing credit card company," taking his friends on a $30,000 spending spree "culminating in playing 'Halo' on an Xbox with a couple of hookers in a Texas motel."

Jonathan go on with to give details that the page received 2,452 votes at social news site Digg.com (it's currently at 2,489 diggs, and not noticeable as wrong, catch the attention of comments like Ballsy kid.). Then, conventional news made it into the mix. The hoax item was covered in Australia News.com.au, The Daily Telegraph, Fox News and a lot of other news channel and still reached the print version of UK's Sun newspaper.

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