It is hard to launch a new site. Optimization is always the best way, and not just for the clear reasons. Optimizing your pages has other benefits also. These pages, though are not ranking now, make a good platform for PPC. Learning your conversions on them is vital. Use this time to make sure that your pages are converting well. You can also use this time to work on your back links. Articles are a great way to make a good name for yourself and your company. Articles which are placed on typical article sites are good; the key to gain recognition is getting your articles on business leading sites. Also getting your articles into trade publications is a nice idea as well. Starting a blog is a must now. So start building a community, the sort of business you are in will dictate what your blog would be. It can be your industry's news, tips, ideas or insights into what you do. Blog tools like MyBlogLog makes it easy to find readers and build a community.

Social book marking in combination with your articles and blog posts can help increase your publicity. There's a lot of vast info on the net on how to use this to your advantage. Digg is also a great way to build traffic and links. You can get reviews by other bloggers using services like payperpost. These would allow you to provide bloggers to write about you while gaining the links that you need for SEO. So finding the right one is important.

A podcast is another great way to gain exposure, build trust and help your business. It is left to you to decide if it's correct for you. It is also another way to gain natural links that will help with your SEO. There is so a great deal to do while waiting for your SEO to kick in that would not only help to build your company but will also help in your SEO efforts. Many of the above mentioned items won't put a depression in your budget, though they take up fairly a bit of time. But still, most business owners starting out have more time on their hands than money. Hence, don't relax as you're waiting. Find aggressive and watch your business and traffic grow.

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