Publishing branding I did not write any article in the very last few days because I did not feel that I had something interesting to say. It is not entirely self-censorship: I just do not like to write when there is no way to inject a new perspective on any topic.

Many will issue content regularly because they feel a necessity to make page views and maintain site freshness. Some fear that their subscribers will go away if they do not update their site.

They do not mind repeating the ideas of others and script variations of the same topic again and again. Some will untiringly create resource lists every week for links.

I am sure some reader will find such sites to be useful. I am not disputing their value. After all content quality is relative and eventually influenced by the audience specific needs or interests. Know one thing for sure: what you put on your site allows visitors to form judgments about your personal and business brand.