A website costs money. In most cases, government websites are paid for with tax dollars. The public trusts us to make sure their tax dollars are well spent. It's your job, as a government web manager, to make sure your website is written and designed well, that visitors can use it easily, that it's accurate, and that it's contributing to the achievement of your agency's mission. You need to evaluate and test your website routinely to make it more efficient, appropriate, and useful to your visitors.

The best way to improve the effectiveness of a Web site is to have data that indicates how it's performing. Many measures can be used to improve your website. Web managers no longer need to rely on conjecture, opinions, hunches, personal preferences, or other subjective information. Decisions can be based on data and research.