The latest word in Search Engine Optimization is "Authority." Now Google is emphasizing websites with Authority. What it means is a web site is given Authority from other sites and from Google itself. There are 3 ways to obtain Authority.

1. Web 2.0
Everyone knows the Web 2.0 explosion. Socially oriented networking web sites, You Tube meant for video, blogging and also social bookmarking web sites. Using these type of web sites is the hottest way to increase the Authority that Google gives to your website.

2. Links
One giant determining factor in page rank is the number of links from web sites with high Google page ranks. As these links are one way inbound links they give your site authority. This is a prevailing statement that tells your website is high quality and good for them to link to you. Link exchange could be useful as long as you exchange with websites that have high ranks with Google. The more, value links your website has, the higher your page rank will become.

3. Content
Targeted content is necessary. First know what your target market is looking and provide a solution with your targeted key words. Your site must consist of minimum 250 words of content that is frequently updated. Google will spot your web site as a fresh resource for the keywords that you are targeting. This gives you upper hand over many sites that allow their information to become unrelated because they don't update on a regular basis. This would give your website Authority in the eyes of Google.

The key to rank high in Google is SEO Authority. A well developed marketing campaign that fully use socially oriented websites, highly ranking inbound links and fresh website content is bound to be extremely profitable.

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