Effective link building is a complex affair and can be a tremendously time consuming and difficult task. However quality links are extremely powerful and a steady flow of incoming links is necessary for any website hoping to struggle in the search engine marketplace.

Deep Linking Google will provide more weight to a site with 500 links all pointing to dissimilar pages on a site than it will a site with 750 links all pointing to the homepage.

Varying Anchor Text Many webmasters consider that the more keyword rich anchor text links to the target page the improved. As discussed, when sites acquire links naturally they have little control over where the external site links to. This is the same for the anchor text of usual links i.e. the webmaster has little manage of the anchor text of inbound links.

It is highly likely that a website with compelling content will acquire links from a diversity of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trust directories and communities will be discussing the site in Blogs and forums.