The reason why Google is the most winning search engine in the world is because they provide the best search results; pages ranked by concrete value. That value is a combination of content and links, with links being the more important factor. Here are some tips that will help you to take full advantage of Google's love of linking...

1. Link deep and with significance

Google figured out that a link to a homepage is good if that page has the information for the visitor needs. If an individual clicks a link for "chocolate chip cookie recipe" and ends up on the home page, which doesn't have it, Google considers it as a wasted link. If the link leads to the page contain info on the "Chocolate Chip Cookie Recipe," even five levels deep, the link will have huge value to the visitor and to Google.

Want proof? You've ever used Google's Ad Words pay per click service. They will not even accept PAID links to pages that are not relevant for their visitors, despite of what you are willing to pay per click.

2. Utilize Absolute Links Internally

Absolute links are one with a fixed full URL. There's a different kind, called "relative" links that skip the first part of the domain and remain "relative" to the file constitution. Here's the absolute link to Google Ads page from Google's homepage: "http://www.google.com/intl/en/ads/"

It might look like as a relative link: "./intl/en/ads/"

Absolute links aid your SEO efforts and relative links don't.

3. Employ Keywords in Anchor Text

Use related keywords in your link anchor text Forget about "Click here" you see on so many sites. Not only it helps your ranking, also it lowers the relevancy of your actual keywords since Google believes that if a word is important enough it will be used as part of a link to get the visitor where they want to go.

4. Pursue the 1% solution

Make not more than 1% of your page text into links. And don't overuse the same keyword text for links. If you have three mentions each of three different keywords, use each just once in a link.

Example: If "chocolate chip cookies" is your chief keyword you might use "chocolate chip cookies" as the anchor text for one link and "my favorite chocolate chip cookie recipe" for another link.

It's also a good to use 10 Links Max per page whether you have 1,000 words or more on that page.

5. Adjoin a Link Failsafe

This is simple and almost nobody does it. Links get broken sometimes because we moved a page and sometimes it has nothing to do with anything we did. The solution is to make a custom 404 page that looks like any other page on your site and have simple note like "We're sorry we cannot find the page you are looking for. However, if you love cookies of all kinds we think you'll find exactly what you want by clicking on one of the following links..."

6. Get the most excellent Links Possible

This is very important often overlooked since it could be difficult and time consuming job. Finding the finest possible inbound links is the most important thing you can do to make the number one spot on Google.

Here are three tips to minimize your time and effort as giving you results SEO experts charge an arm and a leg for.

A. Get scheduled in directories.
Submit your site to top directories like Jayde.com and DMOZ.org. If they link to your site you would have great relevant inbound links and instant credibility with Google.

Here are some great free directories starting with the best… dmoz.org, jayde.com, webworldindex.com, turnpike.net, and directoryvault.com. Yahoo is vital but charges $299 for commercial site inclusion.

B. Use "Special Commands" to perform the legwork for you.
The best linked sites could be easily found with a search command called "allinanchor:"Go to Google and type "allinanchor:keyword goes here". Now hit Enter and you see the sites that have the maximum relevancy for keywords used in anchor text. Look for any competitors and outrank your site.

Now take the URL and use this command "link:www.theirdomain.extension". This will show you every sites linking and internal pages linking back in.

In short, these two gives you an inside look at accurately how the competition does as it with the results they get. This is huge!

C. Use high-quality SEO software whenever possible.
If you could afford to spend one or two hundred dollars to save enormous amounts of time and get professional results, it's fine worth it. Like many SEO professionals whose livelihood depends on results, I was using SEO software to get top search engine placement for years. The best ones help you to identify great link partners and also to contact them and make sure they don't cheat you. I use SEO Elite and still amazed by all it can do.

If possible, get a tool that does rank checking and reporting. Once you start check rankings so often and an automated tool will save you time. I bought SEO Elite chiefly for rank checking then discovered it was worth as linking tool as well. So any tool you use, get much out of it as you can.

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