Their is simple way of making your website rank top and search optimized.

Step 1. Before buying the domain name think what your business/website services. Try to get the same meaning URL. ...or if you already have a website try to make your website starting page content matches the URL.

Step 2. Define your website content in 6 to 10 words and make that as Title

Step 3. Make your heading start with short heading and match the content.

Step 4. The first heading what you place is very important, many search engines even google-bot grab the first body text as the description. You should start this heading with explaining your website or list your services on the top as menu etc.,

Step 5. a. Do not place too many keywords of one or b. do not place too many diffrent keywords. In a. case it will narrow your search optimization to only one set of keyword family In B case it will confuse the search engine while categorizing

Step 6. Place your keywords in the Meta-Tags which are used to detail your website. Write keywords 30 to 60 which are related to your website, and what user should type to see the services Write the Description related to the starting para of website, URL, couple of keywords and services but not more than 100 words.

Step 7. Place each link with a short hint what it is. This will also be your keyword indirectly

Step 8. Place comment tags inside the script in such a way you can edit in futur and this will help now.

Step 9. Make the title Attribute even though these does not influence any search optimization but helps in keywords in content

Step 10. Keywords in text links. When you are keyword is a text link then it sounds very close that the keywords is a website contect for you.