3 Ways to Boost Up Your Website Traffic,

Wednesday, August 27, 2008

Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in any good website promotion program:

1. Know Your Product, Describe it Clearly

2. Use Powerful Copy in Your Website, and Sales Materials

3. Create an Aggressive Link Program


1. Know your product and describe it clearly

Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on the golf course and you get asked the inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.


2. Promote your product with powerful copy

If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The Search Engines also demand a clear product definition and clear product descriptions. But in this case the result should be Search Engine Optimized copy. This is because the Search Engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of "keywords".

If the task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See "website promotion programs".


3. Create an aggressive link program

Trading links with "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The other important purpose of your linking strategy is to impress the Search Engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and most of the other major Search Engines give a much better ranking to sites with incoming links from relevant high traffic sites.

The bad news is a productive link exchange program takes quite a bit of time and effort, and will take up to six months or more to do properly.

The good news is there are website promotion professionals who will plan and execute a link exchange program for you as part of a package of promotion services. This makes it very economical. See "website promotion programs".

posted by Horshan @ 3:26 PM permanent link   |

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