• Choose quality over quantity. Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site.
• Begin with Web directories. Yahoo Directory and DMOZ are two reliable places for high-quality links.
• Harness online publicity. How-to tips, helpful articles, even press releases often attract links from other websites. The search engine optimization world calls this "link bait."
• Use blogs and forums wisely. Blogs and forums can call attention to useful information on your site.
• Use search engines to research link development. Look at competitors' sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker ("link: domain.com" in Google, "link domain: domain.com" in Yahoo) can substitute for doing the research yourself.

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