Search engine optimization (SEO) and search engine marketing (SEM) are two of the most important things in online business. Google's Internet shoppers are increasing year by year. Let's have a look as to how beat the competition and dominate Google.
This article has three parts; Stats, Spying and Shortcuts.

Part 1; Search Engine Stats: This will offer you the latest Intel on search engines. This will help you make decisions regarding how to spend your SEO time and where to expend SEM money.

Nearly half of the internet users buy their products from Google. Here are the exact numbers as provided by the "comScore for searchenginewatch.com" survey:

42.7% - Google
28.0% - Yahoo!
13.2% - MSN
7.60% - AOL
5.90% - ASK
2.60% - All Others Combined

Now that we know how much the search engines are used lets plan for SEO and SEM strategies. According to a UK based firm users of Google versus those of MSN are very opposite when it comes to natural versus paid search listings.

Nearly 72.3 percent Google searchers prefer using natural listings while only 28.8 percent searchers use natural listings.

Only 27.7 percent of Google users prefer paid links, while 71.2 percent msn users use paid links.

The ROI that website owners get using SEO AND SEM for lead generation and actual sales are

Lead Generation: * 79% SEO * 75% Paid Search (SEM)
Actual Sales: * 78% SEO * 63% Paid Search (SEM)
These are huge returns on investment

Part 2; Spying: spyfu.com will provide all the inside information as to what the competitors are doing and how to beat them.

This site https://www.spyfu.com/WhyBuySpyfu.aspx will help you to see everything you can get, free and paid.

Here's a blurb from the site that tells what SpyFu offers..."Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu's Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that's most important to you. What's more, you can save your Advanced Search results to Excel with the click of a button."

Part 3; SEO and SEM Shortcuts: Shortcuts are based on finding how the professionals do it and follow their footsteps. The best shortcuts involve finding the best performing and least expensive software. This will provide the quickest return on investment.

A) The best SEM shortcut is use software to find out top keywords or manage pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.

B) Picking the top SEO tool is a no brainer for me. Try using SEO Elite. It helps in finding the 121 top 5 rankings on Google within 3 weeks. SEO Elite will also help you in finding the 377 high quality link partners in two weeks itself. It was SEO Elite Company that published Keyword Elite. They've been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they provide is that special touch that shows they can relate to people in the world of search engine optimization.

This information can help you dominate Google, Yahoo and MSN very quickly.

posted by Skarmund @ 6:15 PM permanent link   |

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