• Government websites need to focus on helping the public find the services and information they want and need most.
• Research shows that more than half of all web users evaluate websites based on homepages alone. If you have an ineffective homepage, many visitors will immediately be turned off and may never come back to your site.
• Web visitors want fast, efficient service. On homepages, they expect to find what they are looking for with little or no scrolling.
• Web users are impatient. They do not want to be distracted by text or graphics that don't help them find what they want or that increase download time.
• Even if your website is targeted to specialized audiences, your homepage needs to communicate basic information to the general public. Citizens as a whole are an audience for federal public websites, funded by taxpayer dollars.

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