Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors - for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, - keep in mind - your position lays in the hands of the search engines leading personnel.

When I say search engines, I am talking the major search engines. Google, Yahoo, MSN.

More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all the other search engines together. This major search engines, Using their leading position, are creating the "Internet laws", making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. remember Googles "Florida Update" from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.

Labels: Link Building

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