Your Link Popularity score be supposed to be looked at in two respects: 1) How do you compare to your direct competitors and others in the similar keyword space? This will give you a sense of how able to be seen you are within your online market. 2) Is your Link Popularity score rising or decrease over time? If it isn't growing, this will help you understand that you must do additional marketing in order to depiction yourself to a wider spectators.

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