Link Quality vs Quantity: Link quality is far more important than link quantity; however, as long as the links get indexed any link will likely help make your site seem more reliable to search engines such as Google and Yahoo!.
Page Rank vs Anchor Text: Anchor text is more important than Page Rank.
Reciprocal Link Requests: Most people who request link exchanges are not value exchanging links with.
Link Building Timeline: It can take many months and hundreds of dollars to build an efficient linking campaign.
One Way Links: Directory links, press releases, and related website links can help you build an effective linking campaign without the worries associated with exchanging links with sketchy websites.
Promoting Good Ideas: It is far easier to create an idea worth promoting than it is to promote an plan on worth promoting.
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