1.) Address the email to a person by name if possible.

2.) Start with a kind statement about what you like on their site.

3.) Introduce yourself and your site.

4.) Lead into why you feel your site is a good, non competing match .

8.) Offer to change the link anchor text of their URL if they wish.

9.) Thank them genuinely for their time and sign with your first name to make it more personal and normal.

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