Expert blogs are buzzing this week with the rumor that search engine giant Google would soon come with “Google Phone” other wise known as “GPhone”. It is economical mobile phone shaped with Google’s operating system. According to a blog, CruchGear, “Google is at present assessing over twenty (of Taiwan’s) HTC models” and plans to launch its cell phone between January and March of 2008.

The Wall Street Journal lined sources recognizable with the dealings who stated Google has invested several hundred million dollars in the plan and that a phone would be launched in early 2008. The idea of a cheap, touch-screen, internet-adaptable GPhone encouraged by a company, which advocates “open” frequencies seems to be in direct competition with Apple’s iPhone.

Google Inc. has become the exclusive provider of pay-per-click services on CNN.com, whereas Yahoo had been providing search engine services and pay-per-click services for CNN.com since 2004. Recently, the deal was announced by CNN.com to use Goolge’s AdSense advertising program only for the contextually relevant, PPC ads it run on its pages.

“This is a chief deal for Google as CNN.com has a lot of traffic and super content. The agreement provides a chance for our advertisers to target CNN.com and get high quality traffic for their ads,” stated Google spokesman Brandon McCormick. However, CNN in fact yet uses Yahoo’s search engine and pay-per-click ads on the International edition of CNN.com.

The search engine giant Google might not come up with software to run mobile phones within the next eight weeks to encourage its Mapping and E-mail services. The system would allow the company to partner with mobile-phone manufacturer, but there is not expectation on Google coming up with Gphone. The wireless market is productive ground for California-based Google, as earlier networks cheer users to seek more information while moving.

Google spokeswoman Erin Fors stated the company doesn’t note on “rumor or speculation.” Google raised $6.48 to $512.88 at 4 p.m. New York time on the NASDAQ Stock Market. The stock has added 11 percent this year.

Yahoo’s free web-mail service no longer appears with “beta tag”. The message came a bit over 23 months after the start of Yahoo’s public testing of the new mail interface. Getting old messages is now rally easier, since you could slimmer your search by clicking on links at the right of the window. And as well with to instant-message chats users of Yahoo or Microsoft’s IM services, you could chat with mobile-phone users over SMS.

When you edit your mail filters, the service issues of same lame warning it’s been handing out since the visit of beta test: We’re yet tweaking the Yahoo! Mail Filters option. Temporarily you would require accessing it through the Yahoo! Mail Classic interface. But, rest assured, any changes made would take effect once you’ve reloaded the Yahoo! Mail.

The answer might be obvious to be Facebook, with rapid growth, victorious help with tool developers, and ever-smarter ad targeting, but answer is even more obvious: Google itself. Google is now drawing attention to its social networking site, Orkut.com; with brighten up planned to smarten up the site’s Spartan look.

Combined with Orkut, Socialstream may be now sort of Googlish novelty, which breaks down the “walled-garden” loom to social networking favored by Facebook and MySpace and brings American having a look at Orkut. If Google could offer Orkut with a viable advantage, it could easily build a community from the spectator that uses its services like Gmail, Google Docs and Spreadsheets, Google Maps, Google Calendar and its photo-sharing site, Picasa.

Google gets a bumper profits from Postini, an online provider of email, web and other communications security products. Early July Google agreed to purchase its products for US$625-million, this deal might close by end of September. Further it predicts that Postini would me more profitable than YouTube – according to RBC Capital analyst Jordan Rohan.

He stated that Postini could add US$25-million to Google Inc.’s (GOOG/NASD) end result in the fourth quarter.

US Internet titan Yahoo today is coming up with an upgraded free e-mail service with enhancements, which include allowing people send text messages from computers to mobile telephones. The improved Yahoo! Mail will be out around the world in the upcoming weeks is the most wide overhaul of the web-based e-mail service as it was launched a decade ago. Because the text messaging feature rely on cooperation of mobile phone service providers its debuts are quite restricted for now to India, Canada, the Philippines and the United States.

University students might be buoyant to be vital but they do not appear to question Google’s ranking system, according to a new study published in the Journal of Computer-Mediated Communication. The trial involved 22 undergraduate students (with various major’s subjects) from Cornell University, USA. It found that in general; the students had an intrinsic trust in Google’s aptitude to rank results by their factual bearing to the query.

“Despite the fame of search engines giant, most users are not aware of how they work and know little about the insinuations of their algorithms,” said study author Bing Pan.

Google confessed that it made a blunder in deciding how to recompensate users of its soon to be defunct paid video download service. The company now plans to provide refunds cash for all purchases and enlarge its support for the videos into 2008. Videos purhcased prior to July 18 would be refunded as credit for Google Checkout, the search engine’s payment service. Google says that it was due to addresses and credit cards used before that time might no longer be valid.

Content ads will now be available by MSN to all US advertisers on adCenter starting from August 29. This would not only drastically augment advertiser reach but would as well open up good inventroy on their premium content pages that was previosly only available to chief advertisers through the MSN ad sales network. Content ads woud be placed on Microsoft network pages, beginning witn MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace.