Google AdSense Official blog had of late announced that they have made some changes in one of the Google referral products policies. The two major transforms made to the referrals pricing structure just contact referrals to the AdSense product. Those changes comprise of:

Changes in Pricing Structure – Pricing structure have been change for the three main countries, North America, Latin America and Japan. In case, you refer anybody based on these countries to become an AdSense publisher through Google referral plan, you would be making less money. From the last week of January, the payout for referred user, which makes $100 with AdSense in the first 180 days, would be $100. Whereas earlier, we use to make $5 if the AdSense publisher if referred made $5 in 180 days, along if that publisher makes about $100 with 180 days, you would receive $250 and for instance you referred 25 people that generate $100 within 180 days, you were eligible for a bonus of $2,000.

Yahoo Inc. is now planning to overdo Google and other competitive search engines on mobile phones. Yahoo has recently exposed a mobile platform so outside programmers could develop fresh applications for Yahoo pages accessed on mobile phones. Yahoo expects the mini-applications, recognized as “widgets,” would certainly help attract more active users that would get the company more money from advertising.

Jerry Yang, a Yahoo co-founder who is now acting as a chief executive nearly seven months ago as part of the company’s turnaround efforts, talking about the changes Monday in an address at the International Consumer Electronics Show. “We’re dedicated to generating the most excellent and richest mobile experience for all consumers,” Yang said.

Google’s experience and senior designer lead, Kevin Fox, is now planning to quit the search giant for joining a small start-up. Fox’s resume would comprise the design of Gmail, Google Calendar and Google Reader 2.0. He was as well leading the design of Google’s publishing products, like as Blogger, Google Groups and Page Creator.

Referring to the move away from Google in his blog, Fox said, “Will it be awkward when I talk with friends [made at Google] about the web and they have to censor themselves to prevent discussing confidential products? Even more novel, how easily will I adapt to working in an environment where we’re far more open about the projects we’re working on, to the point of evangelising them.”

Wikia Search is a new site supposed to be launched on 7th January 2008. According to Wikia Search creator the searching topics would be able to rank in search engines results using open-source software consecutively to get better the filtering of search engine results. The plan is to bring up simplicity into the search engine process. On the other hand Google followers argue it would permit humans to stage-manage the entire search process and that computer produced results are the quite a way to offer people with information.

Wikia Search could now threaten Google’s domination but the new group of people driven search engine would certainly take time to develop, just as Wikipedia took time to upsurge its entries.

The Times of London stated that the well-known service, Google Print Ads, will utilize a method comparable to an auction. Customers allegedly would be capable to select a newspaper online through Google.

The bids are based on a day-to-day and page-by-page basis. Bidders would provide the price they are eager to pay for the advertisements, and newspaper publishers would further determine whether to acknowledge the offer. Google rests to take a piece of the marketing sales from each contract between advertisers and the publishers. The British paper also described the agenda as an additional room of the Google AdWords product. Google shares ended up trading for the year at $691.4.