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Archive for March, 2009

Matt Cutts’ Explanation about Google guidelines

Matt Cutts, head of Google’s Webspam team has delivered an explanation regarding the Webmaster guidelines provide by Google.This was one of the suggestions provided by the Search Engine Giant..”Keep the links on a given page to a reasonable number.”

Here are some reasons Matt Cutts cited why it is better to maintain the number of links less than 100.He went on to explain that previously Google indexed just around 100 kilobytes of a page.In case the page exceeds 100 links, it usually exceeds 100kb and the remaining links will be completely ignored or truncated by Google.Suppose, there are more than 100 links on any page ,people who reach the page might be completely overwhelmed and may be unable to find what they were looking for and might decide to leave the page.Google classifies this as a “bad user experience”.

However, in some situations, where a large resource library is provided ,it is absolutely necessary to maintain a page with more than 100 links.In these cases Google won’t consider these pages as spam,instead Google will either choose to exclude these links from being indexed or might tag them as nofollow.

Tuesday, March 31st, 2009 links, search engine, SEO No Comments

Latest version of Internet Explorer launched by Microsoft.

Microsoft has made the latest version of Internet Explorer IE 8, the world’s most popular web browser to be available for download .Microsoft revealed that the Internet Explorer 8 (IE8) is much faster, user-friendly and extremely secure than the previous versions of IE.

Internet Explorer is presently utilized as the main browser by around 67 per cent of the world. This is a clear reduction from 91% in 2004,due to rival’s such as Mozilla’s Firefox, Apple’s Safari as well as Google’s chrome. Due to the ubiquitous occurrence of IE,it has become a target for hackers trying to prey on its programming areas.For Microsoft to get back its lost market share it needs to convince the net users that the latest version is more secure.

Steve Ballmer, the chief executive officer of Microsoft, has conveyed that Microsoft promises to deliver a browser through which people can get apt information in a fast manner.He also stated that IE 8 provides protection which is incomparable to other browsers.A new feature known as “Accelerators” has been added. Through this feature, users can look an address on a map, without the need to navigate to a separate website. In addition,”Web Slices”, which are redesigned flash sites helps in accessing favorites for a net user.

Wednesday, March 25th, 2009 internet explorer, microsoft, SEO No Comments

Expo and Razorfish collaborated to publish Video SEO white Paper

Expo and Razorish have partnered to Publish Video SEO White Paper: ‘How Non-Video Sites Can Employ Video for SEO‘.Expo is the first video-based community targeting consumers to enable them to share their opinion about the products they buy as well as extol the brands they are passionate about. Razorfish, formerly Avenue A is one of the largest interactive digital marketing companies in the world, in addition to being one of the largest buyers of digital advertising space.

Till now,tradional SEO is granted utmost importance for online publishers,whereas video SEO is not given its due importance.Several publishers opt to upload to just upload to video sharing sites ,which eventually causes harm to their sites potential in the long run.The publishing of this paper will ensure the preferences will turn towards video as the universal choice for people.Eventually publishers will be prepared with with abundant search optimized video on their websites.The complete white paper can be downloaded from the following location http://www.expotv.com/about/video-seo-white-paper.

Thursday, March 19th, 2009 SEO No Comments

SEO mostly to overtake paid search in 2009

The online marketing agency Razorfish has revealed in the Digital Outlook Report 2009,that search engine optimization will become an important method of marketing,by even overtaking paid search like PPC. It has been predicted that companies might witness a fall by around 10% compared to the year 2008 in the case of paid search budgets. This is the first year that companies would be witnessing a fall in the area of PPC’s. On the other hand ,it would be the year when many companies would shift to SEO for its marketing.

Some factors which is causing this shift could be due to the following:
1.Advertisers,after several years of being grounded in the area of paid search are quite confident now and willing to shift to the unpaid listings of SEO.
2.Due to the lower cost of SEO when compared to PPC, companies will be drawn towards SEO.

A recent report from eMarketer predicted that there will be tremendous growth in the field of search engine optimization (SEO) during the next five years.

Wednesday, March 11th, 2009 search engine, SEO No Comments

Canonical link element

The top 3 search engines Google,Yahoo and Microsoft have come together in order to launch a new “canonical” link tag which will handle the problem of duplicate content.This tag assists webmasters in order to determine which URL they require the search engines to concentrate on when the website contains a lot of vastly similar or duplicate contents which is pointed to by many URLs.

Joachim Kupke, senior software engineer, and Maile Ohye, developer programs tech lead at Google have mentioned that this tag provides an opportunity to have greater control over the URL’s which are returned in search results,if your site has identical contents,corresponding to different URL’s

Assume the following 2 pages contain similar contents
http://www.canonicaldemo.com/product.php?items=allequipments
http://www.canonicaldemo.com/product.php?items=equipments

Suppose we need the search engine to display this page in the results page
http://www.canonicaldemo.com/product.php?items=equipments,

then the canonical tag has to be used in the following manner
<link rel=”canonical” href=”http://www.canonicaldemo.com product.php?items=equipments”/>

Saturday, March 7th, 2009 links, microsoft, search engine, SEO No Comments

Disabilites 2009 CSUN Conference

A major conference focusing in the trends in assistive technology including persons with disabilities is to be held on March 16-21,2009 at the Los Angeles Airport Marriott and Renaissance Montura Hotel .This 24th Annual International Technology and persons with Disabilities Conference also emphasizes on adaptive technology targeted for aging as well as international practices.

The Chief Executive Officer of SEO Incorporation, Garry Grant will be doing a presentation at this year’s conference and it will be based on practical web accessibility solutions for people with disabilities and the practical benefits of discussing these issues.Garry Grant has a genuine desire to make internet accessible for everyone, especially the disabled, including his daughter who is born blind. The conference is organized by the California State University Northridge’s Center(CSUN) on Disabilities.

Monday, March 2nd, 2009 SEO No Comments