Archive for December, 2010
Google Webmaster Tools Includes New Function
Google Webmaster Tools team has added an extra function to its offering, enabling users of the SEO service to view the precise details of queries that drive traffic to their page.
Titled “Top Pages”, users can also view the number of clicks and impressions made alongside each search term, and even display this information in the form of pie or bar charts to read the data more clearly. A trends analyst at Google Webmaster Tools, Jonathan Simon that throughout the past year they had made some significant changes to the search queries feature in Webmaster Tools. He also added that they had received lots of feedback about this enormously popular feature.
Additionally, he added that a usual request they heard was that people wanted to be able to view search queries data for their site’s individual pages. Understanding the importance of this feature, the same has been implemented by Google.
With the new function added, in the search queries feature, there exists a new tab titled ‘Top Pages’. Just as in the ‘Top Queries’ view, one can click on a definite query to view more detailed data, and assess how the query is performing across the whole site.
Using this functionality, users of Adwords should be able to recognize the most effective way to allocate their resources, in terms of achieving the best possible rankings. Results can be filtered by location, enabling users to see which areas need more keywords than others.
Conclusions Drawn From Google Zeitgeist 2010
Google’s yearly Zeitgeist, which delivers the top searches of the year, once more offers a remarkable look into what the world was thinking about,as well as interested in.
The results conclude that “Chatroulette” was the “fastest rising” search term around the world in 2010, overtaking Apple’s iPad and Justin Bieber, which took the second and third place spots, correspondingly.Twitter and Facebook also made a showing in the top 10 list, taking the No. 8 and 10 spots, respectively.
But just as rapidly as those search terms developed during the year, there were some queries that were cut down from the top spot.
Google revealed that “swine flu” was the “fastest falling” sort out term around the world this year, followed by “wamu” and “new moon.” Michael Jackson, who was last year’s top search query, obtained the ninth spot in Google’s list of declining queries.
Google also examined what topics were most well-liked in the consumer electronics space this year. And needless to say, Apple’s iPad and iPhone 4 took the top two spots. They were followed by the Nokia 5530, HTC Evo 4G, as well as the Nokia N900.
Google’s Zeitgeist findings are significantly different from those released recently by the company’s competitors.
Yahoo findings conclude that the BP oil spill was the most popular search term on its service in 2010, trailed by the World Cup and Miley Cyrus.
Internet Explorer 9 To Proffer ‘Do Not Track’ Option
Recently Microsoft announced that they’re taking initiatives to guarantee user privacy with a new “Do Not Track” option in Internet Explorer 9. The pronouncement comes on the heels of an extremely disputed recommendation from the FTC (Federal Track Commission) that would make tracking an opt-in only scenario.
However experts have complained that asking web users to turn on the facility to track them would be upsetting for small business owners who hugely rely on tracking to tightly target ads. Others have conveyed that such a move would be impossible to regulate due to the wide variety of browsers and ad delivery systems.
Internet Explorer 9, which is due to be released early on next year, will come equipped with “Tracking Protection.” By utilizing this feature, customers will be able to click on an ad and prohibit the 3rd party providing the ad from tracking them in the future. These 3rd parties are included in the “Tracking Protection List” which is saved in the browser settings.
From a marketing perspective, Microsoft’s solution is the best one. This way, consumers who worry about tracking can opt out, but those who are not aware of it or don’t care won’t be affected.