Archive for October, 2011
Redesign made to Gmail and Google Reader
Gmail and Google Reader will now get crisper and cleaner designs with some functionality added to Gmail. Reader is losing many of its social features in favour of Google+ integration
The preview format of the look and feel has been available for several months and the actual update is around the corner.The following features will now be available in Gmail very soon
1. Allow users to resize different panes within Gmail (including the chat and label panes).
2. Automatically adjust to fit any screen or window size.
3. Choose between three levels of compactness for their layout.
4. Pick one of several high-resolution themes.
5. Use an all-new conversation structure.
There has not been any news about the official release and given the current state of readiness we are looking at a November release.
Reader now Cleaner after Shedding Weight
Quite a number of functions are being sweeped by Google and user can expect the clean look that has implemented elsewhere.
Expect a different look in Google Reader and several functions are making it’s way out.To help those who want to migrate to alternative RSS services instead of getting started with Google+, Reader’s subscription export will now allow this social data to be exported as well.
Google Adwords in UK and Germany
Adwords Express will now be available to all UK and Germany advertisers as a way to help local businesses get more traffic to their websites and places pages. With the help of Adwords Express you can search customers to for your website or Google places listing. Basic Information like business information,ad text and monthly budget is provided to Google.
Once the initial set up has been done,Google will manage the campaign for you.AdWords will target and figure out which searches your ad should be showing on much like their new Dynamic Search Ads program that they launched last week.
The whole process to set up Adwords Express takes around 5-10 minutes depending on how long it takes you to come up with ad text.Another important thing on Google Express is that it will give you an estimated
monthly budget based on local competition,estimated clicks and how much the customer can get out of the advertiser.
When the customers search for your business or places account,the ads will appear in the Ads section above or to the right of Google’s organic search results.A blue pin will be displayed in Google Maps rather than the red pins non-Adwords advertisers receive on the desktop.
This is one of the perfect move by Google for the local business to get more traffic.With its availability in UK and Germany,local business can get more traffic without having to learn about Adwords.
Have a look at the following video.
Google Reader now gets Google+ Integration
Search Engine Giant Google’s RSS reader Google Reader will get a new look and integration with Google+ next week will allow you to create reader specific circles.
The changes that are requested include a new design and drawing back features like friending, following and shared link blogs inside of Reader which will be supplanted by Google+
The integration allows you to export your subscriptions , friends, likes and shared items to another RSS reader.A new makeover was given to Reader with follows and friending in 2009,when social services like Digg was much more influential
The retiring of Google Buzz was retired last week as Google has began to concentrate much more on Google +
Google acquires Social Grapple,Twitter Analytics Startup
Social Grapple,twitter analytics start up has been acquired by Google.The details of the acquisition has not been disclosed by Google.
Social Grapple was started by Andrey Petrov,a year ago which gives you visual insights,email reports and other monitors helps you understand what going on behind the scenes.
With the help of it you can able to show growth of a particular keyword you choose and track any Twitter socail graph.Here’s a statement released by SocialGrapple about the acquisition:
SocialGrapple started a year ago, and launched only a couple of months later as a social graph analytics service. It was an amazing learning experience and I am incredibly grateful to all the users who supported this venture. Much of what was built over the months came directly from your needs and requests, so I feel like we were all on this journey together.
Since the first launch, we also explored keyword tracking and branched out to other social networks, but this was only scratching the surface. I’m looking forward to taking these ideas to the next level and revealing metrics on an incredibly larger scale.
Thank you again for being a part of my journey. I strive to continue building tools that make the world more transparent and empowered, and I can’t imagine a better partner than Google.
News from the inside sources said Google has acquired them to help with the analytics for Google +.
Bing Powered Translation Service launched by Facebook
A new option has been available for the Facebook users for reading foreign fan pages.With the help of Microsoft’s Bing Translator technology, the users can click a link to translate Facebook pages not written in their language without leaving Facebook.
This move has come from Facebook a week after Microsoft’s announcement for new Microsoft Translator API.
This is, however, another win for Bing on multiple fronts. It is one more commitment from a social network into their service. It’s also another major player to use their translation API.
Many companies will be forced to decide what to do about translation, since Google decided to make their Translate API a paid service only, effectively shutting down the free translate API as of December 1, 2011.
The translation doesn’t happen automatically. Translation is provided via an app that users must install (give permission to) in order to translate Facebook pages into their own language.
By clicking on the translator button, Bing Translator will provide the translation to your language in a popout window. Apart from the translation, users will also have the opportunity to correct the translation and submit it. If a user-submitted translation receives enough support, it will replace the Bing translation automatically each time future users click the translate button for that individual post.There are also options to turn the translation ability off altogether.
Real Time Traffic Data added in Google Analytics
Now Google has brought changes in Google Analytics providing a window into real time web traffic with Google Analytics Real Time.
The newer version of Google Analytics contains Real Time reports and the administrators will now get access to Real- time reports.In the Google Analytics blog, product manager John Jersin said “Google turned the feature on Thursday for a number of you”.
For the users who want to know how their campaign or post is performing,Real-time will track the immediate impact to site traffic.If a user posts something and then tweets about it, for instance, Real-Time will track when traffic from the tweet stops driving visits.
At present there are other tools like Chatbeat, Woopra and a number of other tools provide data in real time.Google Real Time will be available free of cost to the user.
Google also rolled it’s first paid Google Analytics Product “Google Analytics Premium”.Perks for the service include extra processing power, advanced analysis and 24/7 support for $150,000 a year.