Expo and Razorfish collaborated to publish Video SEO white Paper

Expo and Razorish have partnered to Publish Video SEO White Paper: ‘How Non-Video Sites Can Employ Video for SEO‘.Expo is the first video-based community targeting consumers to enable them to share their opinion about the products they buy as well as extol the brands they are passionate about. Razorfish, formerly Avenue A is one of the largest interactive digital marketing companies in the world, in addition to being one of the largest buyers of digital advertising space.

Till now,tradional SEO is granted utmost importance for online publishers,whereas video SEO is not given its due importance.Several publishers opt to upload to just upload to video sharing sites ,which eventually causes harm to their sites potential in the long run.The publishing of this paper will ensure the preferences will turn towards video as the universal choice for people.Eventually publishers will be prepared with with abundant search optimized video on their websites.The complete white paper can be downloaded from the following location http://www.expotv.com/about/video-seo-white-paper.