New Social Reports Feature in Google Analytics

Thursday, March 22nd, 2012 search engine

At SES NewYork Google announced the news of immediate and incremental launch of Social Reports which will help the marketers to know more about the value of social media.

Group Product Manager Phil Mui explained the new feature Social Reports will allow the marketers to measure both the last click and upper-funnel value of social.

Google Analytics social report

Mui further explained ” The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with
the account.”

The new feature will bridge the gap between social media and important business metrics.The conversion report present in Social Report shows the value of each conversion and allow the users to compare Assisted vs Last Interaction Conversion for comparison.The other metrics include Assisted Conversions, Last Interaction Conversion, Assisted Conversion Value, Last Interaction Conversion Value.

400 networks are being tracked around the world on the Visitor Flow Side which also includes Twitter, Facebook, Stumbleupon and LinkedIn. From the Data hub partners the actual conversions are pulled into Google Analytics and the integration of social data hub applies to public data only.

As part of Google Analytics,Social data will be available and users can easily export other programs and mash with other data. From yesterday onwards the new report is available and it will be available to all users over the next couple of weeks.

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