Yahoo! keeps Reuters on message
Reuters is poised to announce a partnership with Yahoo!, which would give the news provider’s rumor-hungry customers millions of possible new contacts through instant messaging. It is used globally by more than 90,000 brokers and city analysts to trade tip-odds, scandal and strategies, Reuters Messaging would be restored this week as the London based news group teams up its game against Bloomberg.
Reuters by now has contract with AOL and Microsoft’s MSN Messenger but it sees the tie-up with Yahoo! as a coup. It means users of the Reuters messaging system could chat with an expected 70 million subscribers to the Yahoo! version. Reuters David Gurle leads the messaging development group, says it is fundamental to the FTSE 100 group’s wider business goals.
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