Adbrite has recently introduced a concept which should revolutionize the future of PPC advertising. Open Target Exchange system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages.

Adbrite gives the oppurtunity to bring multiple algorithms into the pool and make them compete with each other, this gives a change for advertisers and publishers to select the most relevant ads to be displayed.

Adbrite has partenered with Lucid Media (formerly Entrieva) and Personifi for targeted advertising.

http://biz.yahoo.com/prnews/080410/aqth029.html?.v=47

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