Have you ever been charged more than your advertising bid is some cases yes this happens. We did encounter this in some of our client sites. So what causes this after digging deeper we were able to find the mistake in this.

In programme like MSN ADcenter PPC we have 2 options where we can set seperate bids for content PPC as well as the ad group. So sometimes the ad group will override content bid and this could cause a higher price even more than the bid limit since there are 2 different bids involved. Make sure you check this before searching for solutions.

Check to see if the bid optimizer is causing any problems

Make sure if you have your preferred position as 1 0r 2 sometimes this may override your max bid,

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Labels: adwords ppc, PPC management

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