I have seen many people advertise their information based products in Google adwords or other PPC advertising programme but in Search engines like Google many free stuff tend to rank better than the paid ads. So does Google worry about it . I would say no. People like free stuff much more than paid stuff they want to visit free websites and get their necessary stuff than buying online.
When something is sold that is already available for free online people tend to go get them free instead of buying them. This is the nature of Google users and google is very well aware of it. For them Customer satisfaction is the priority and more the customers are satisfied better its for their advertising programme so I am sure Google is not worried about free stuff ranking about paid adwords advertising.

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Labels: adwords ppc, PPC management

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