For many sites there is a situation where the Paid click throughs from Search Engine Result Pages are much more than organic search results . Here is a small check list on what causes this.

1. If your site is not performing well in Organic but you have a good budget and your spending power on adwords is much higher I am sure you will have more click throughs from adwords.

2. Position of your adwords campaign keywords matter if you are bidding for the top 3 spots your results will show above organic search results. This will give more exposure and will result in maximum click throughs much more than Organic search engine results.

3. You have more control over what it shows up in Paid results. For example your title and description is far better in adwords campaign than in a Organic Search result. For targeted users this is an added advantage.

4. Keyword broad matching in a Adwords campaign will result in your ads showing more often which might result in more click throughs.

5. Positioning of your keywords in Organic search results matter say you have adwords campaign running on top part of the page and your organic search engine rankings are in the lower part of the page I am sure your click throughs from adwords campaign is much higher than the SEO results.

PPC blog team,

Labels: adwords ppc

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