Ingenio's pay per call programme is a revolutionary new programme where when users click on the ads displayed they will be guided to a page which has a tollfree number and some information about the ads. Usually all Pay per click ads are targeted towards sending potential customers to the website targeted but pay per call will give a toll free number to call and give direct phone leads.

Advantages of Pay per call advertising:

1. Direct leads over phone - phone leads are ofcourse much more powerful that leads to website where the conversion rate is much lesser.
2. No down time experience, a website might go down due to network problems but a phone line rarely goes down so you are sure to get the lead to call you.
3. You get more time to spend with your leads in phone, a click from search results are nothing compared to the time you get to communicate with potential buyers. I am personally very good at phone conversation and have a conversation rate of 20% when I talk over phone compared to a conversion rate of 4% when I do it over email.
4. You dont need a website for it, There are millions of small businesses that don't have a proper ecommerce website and pay per call is a very good solution for them,
5. When people make phone calls they are in a better mood to make decisions than people just clicking through a search engine pay per click ad. Ofcourse phone call is much better.
6. Many pay per click advertisers have problems delivering the best landing pages due to the mood of different type of visitors. Some visitors like the look of the site, some like the formatting, some like layout and some will like images etc. Pay per call overcomes this problem a very good sales staff over phone can explain and clarify all problems within minutes which a website cannot do easily.
7. No possibility of click frauds since you are charged only for the calls recieved.

Disadvantages:

1. Pay per call is much costly than pay per click. Good ROI is required or its not the best solution for small businesses.
2. You need to be all the time before the phone whereas a website will run by itself and a lead by email you can reply to your own flexibility.

Pay per click management team,

Labels: Pay per call

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