Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.

From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.

We took 10 different topics auto transport, car insurance, mesothelioma , digital cameras, plasma TV, home loans, conference call, call center software, online advertising.

Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.

Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.

For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhaused. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format

PPC Blog Team,

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