There are various studies posted around blogs, press releases, forums, PDFs about percentage of Google users who click adwords sponsored results over natural organic search engine results.

After analysing various sites and their data and our own research we see google's premium sponsored results which shows up over the natural organic results are clicked 5 times more than the regular organic Search engine results.

But the sponsored results on the right side gets 3 times less click than the Organic results. Our research is based on tracking about 150 sites only which we monitor.

Labels: pay per click

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