Yahoo search Marketing was not allowing direct links to a non-personalized affiliate landing page. Yahoo's Search Marketing has implemented New guidelines for affiliate Marketing in their ad-publishing. A publisher can have direct links to a affiliate's page they don't to have a customized landing page setup on their site or on the affiliate service provider's site.

Yahoopete yahoo's YSM support Rep who posts in Digitalpoint forums said about a year back

"Currently, we don't accept direct links to a non-personalized merchant's page. The landing page must be owned or controlled by the affiliate (not the merchant) or be personalized/co-branded with the affiliate's name or business name."
Current affiliate policy updated October 2007,

"Yahoo! Search Marketing Becomes More Publisher Friendly After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM's editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher's Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers."

Labels: yahoo search marketing

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