"Citysearch, part of IAC/InterActiveCorp, which is headed by Barry Diller, pays commissions to its salespeople based on the number of clicks their customers' ads receive, providing an incentive for click fraud, according to the lawsuit. Furthermore, the suit contends, contrary to Citysearch's own representations to its advertisers, it takes no real steps to prevent click fraud. And when customers become victims of click fraud, Citysearch fails to adequately advise them that they have been victimized or refund the money paid to Citysearch for that fraudulent activity.
The lawsuit seeks to represent all people or entities in the United States who paid money for pay-per-click advertising through Citysearch.com. "
Kabateck is a well known attorney in PPC industry. He recently won a Multi million dollar lawsuit against Yahoo and was part of a 90$ million dollar lawsuit against Google. So i am sure he will make City Search pay for it too.
Labels: pay per click