Many have a problem with ads whether to make the first letter caps or not. From my experience it doesn't matter whether the first character in any word is caps or now there won't be any difference in conversions.

Say if you have 2 Ads with same keywords one saying Perfume and other perfume Google Adwords will treat both these versions in a different way. Both ads will split the impressions and clicks between them. Eventually only one Ad will be shown.

Splitting the impressions and clicks just for 1st letter change is IMO insane i recommend testing both versions for sometime install good conversion tracking see which one converts better and drop the other version all together.

thanks,
SEG

Labels: PPC management

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