Whether it is possible to mention a keyword/phrase after display url? I had this doubt till yesterday. Because when we read the google adwords adcopy guidelines, we see - "Display URL must be accurate: Your Display URL must accurately reflect the URL of the website that you are advertising". I posted this question in google forum and got some replies.

Yes. Now I understood. Google doesn't mind anything that we put after the slash(/) in display url. So just give your important keyword after the display url to make it more clear. I donno how long google will allow this. :)
If you have time create a page for that important keyword or phrase and target that also.

This link will give you a detailed explanation about this issue.

http://groups.google.com/group/adwords-help-advanced/browse_thread/thread/ba1f15a47d2f7569/3340710e3077ffcb?lnk=st&q=euphoria#3340710e3077ffcb

Labels: pay per click

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