It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to stop your ads from showing for irrelevant searches. So find maximum negatives for your keywords.
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1 Comments:
At July 15, 2008 12:37 AM,
Raj said…
Hi,
You can have keyword level -ves in MSN adcenter. By having keyword level -ves you can control the unwanted traffic from the keyword level also.
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