Pay-per-action (PPA) advertising is a new pricing model by Google. It allows advertisers to pay only when specific predefined actions are completed by a user on their site. Normally an advertiser is charged for clicks in PPC program. But in PPA, an advertiser can choose to pay when -

-a user makes a purchase
-signs up for a newsletter or
-completes any other predefined action that they choose.

Google content network will show Pay-per-action ads in two ways as:

In publisher-defined ad units
Individual publishers those who feel that a PPA ad will give well appeal to their users. Chosen ads will display in selected ad units of the publisher.

In standard AdSense for content ad units
Ads will be targeted to publishers' websites & displayed automatically in AdSense for content ad units. There will be a competition among these ads, cost-per-click and cost-per-thousand impression ads.

I will update more about this topic later.

Labels: PPC management

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