There was no friendship and friendship day related keywords in my wristband campaign. 3-4 days back, my colleague told me first Sunday of August is friendship day and what are plans for the same. I thought about something else. Why can't I keep an adgroup for friendship day wristbands and suddenly included one. Most of our competitors didn't think about it I feel. We got nice clicks and leads for a minimum bid of $0.36! My ads are showing in the second place in the sponsored search. Hooray. If you are running a payday campaign, concentrate it more on Christmas days. That will surely help you. I have experience.

Labels: pay per click, PPC management

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