One of my clients home page was too heavy. He was spending $1200/day and getting min of 1100 clicks/day. But conversion was only few conversions.We requested them to give access to their server. With my boss's help I started to examine the pages. That website home page was filled with heavy flashes and images. the header image was 3MB in size!!!!!!!!! There were 5 javascrip files and 2 style sheets calling in that page. Out of that 7 files only 4 were actually using by the home page. We created a dummy home page and removed the unwanted pages and flashes. We changed all flash files to gif anf jpg. Thus we could make the file size by less than half. We used that dummy home page for PPC adverting and checked the conversions. The page was working perfectly and we started to get better conversion. So we replaced the original homepage with this dummy. So from organic search also my client started to get nice conversions.

So always careful about your landing pages. If your landing page is not loading fast, create your own dummy landing pages with less stript and images. Nobody has time to wait 2-3 minutes to load your page.

Labels: adwords ppc, google adwords, pay per click, PPC management

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