search engine optimization
pay per click blog
Categories Archives
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
   
 
Misspelled and Competitor Adgroups

Written by Jinu Sunil @ 3:36 AM permanent link on Wednesday, July 30, 2008 | Post a Comment |

Include misspelled and competitor adgroups in your campaign. If you are waiting for people correctly knowing the spelling of the keywords or people searching for your company only, your ad is not going to work well in search engines. Try to include maximum misspelled keywords in your misspelled adgroup and top competitors in your competitor adgroup. If someone searching for your competitor gets attracted by your adcopy and apply for your service. Why should we spoil one lead? Suppose your company ad is coming in local radio and someone hearing this ad trying to locate your website. It is not sure that whether he knows the spelling of your company or the product he's searching for. Our wristband campaign is getting many clicks and conversions for "ristbands", "wristbands", "wristbands" etc. So bidding on misspellings is an intelligent way to increase the efficiency of your PPC advertising. Try this now itself if you haven't experiment this before.

Labels: , , ,

1 Comments:

Yes..significance of misspelled keywords is a very important tip.
If we miss out on focusing of these in our keyword list,it really affects the display of our ads in several pages.Thanks for that info!

Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home