Include misspelled and competitor adgroups in your campaign. If you are waiting for people correctly knowing the spelling of the keywords or people searching for your company only, your ad is not going to work well in search engines. Try to include maximum misspelled keywords in your misspelled adgroup and top competitors in your competitor adgroup. If someone searching for your competitor gets attracted by your adcopy and apply for your service. Why should we spoil one lead? Suppose your company ad is coming in local radio and someone hearing this ad trying to locate your website. It is not sure that whether he knows the spelling of your company or the product he's searching for. Our wristband campaign is getting many clicks and conversions for "ristbands", "wristbands", "wristbands" etc. So bidding on misspellings is an intelligent way to increase the efficiency of your PPC advertising. Try this now itself if you haven't experiment this before.
Yes..significance of misspelled keywords is a very important tip. If we miss out on focusing of these in our keyword list,it really affects the display of our ads in several pages.Thanks for that info!
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