On 29th of July, MSN adCenter announced that they have updated their analytics (formerly known as "Project Gatineau") interface and added new features.

Here are various features added to adCenter Analytics.

Dashboard Changes - New changes to the dashboard at MSN adCenter Analytics include a fresh new look highlighting the following default views:

- Top pages
- Top keywords
- Top referring websites
- Traffic summary
- Page views
- Visits

Path Reports - This feature allows you to find how visitors come to a particular page in your website. That means, what link path they take to arrive at Page Y if they started with Page X.

Top Entry & Exit Pages - This feature allows you to get details about the top entry and exit pages of your website.

Treemap Tracking - This feature allows you to see who is using your website from an age and gender viewpoint.

It is nice to see MSN adCenter making useful changes to its analytics product.

Labels: microsoft, MSN adcenter

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