It seems all the search engines are competiting to deliver new services to the customers. The latest one in the queue is MSN adCenter's New Keyword Research Tool. Whether they hope they can possess some search engine shares that Google is enjoying now? I donno. Anyway these are the unique features they are offering-
1) Audience Insights - this tool will help you get a little more detail about certain demographics that you are planning to target with your PPC campaigns. Sounds good no? But you can use it only if you are running ppc in MSN and opt for this service.
2) this tool is a beta add-in for Excel. Unlike Google's keyword research tool (that is purely an online tool), you can install this MSN tool. If you are using Excel to analyze your keyword lists, then it may surely make sense for you. Some people download the CSV list even on Google AdWords. Having the MSN adCenter keyword research tool will make it easier for you to analyze the difference between Google adWords keywords and MSN adCenter keywords. We can't say that the tool is a worthy one now. You use and find out.
Labels: MSN adcenter
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