What will you do when you start a new PPC campaign? I mean whether you keep your new campaign as a stand alone one or integrate it with your existing campaigns? You might try being more integrative with your practicw and see whether you get better results or not. If you integrate your new PPC campaigns into your current marketing scheme, what you already do should be successful enough to benefit from an add-on. If it is not successful and beneficial enough then there is no point in doing that. PPC integration is one of the crucial aspects of your total marketing plan. The true meaning of PPC integration is taking the most successful parts of your other marketing campaigns and making them work together with a PPC advertising. Even if you are using off-line marketing, article marketing, blogging or display advertising, you want your pay per click advertising to compliment your success. If you are using the same keywords and landing pages for your campaigns then you can measure the difference in results using an analytics application like google analytics. It is better to Take your pay per click campaigns and integrate them.

Labels: pay per click, PPC management

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