John over at PPC Hero reported an experience he had with 301 redirects. This is a chapter worth telling because the Google AdWords Help Center tells you the point bare that what John experienced will happen. This is what happened actually. John paid for ppc and kept Page A as his destination URL - landing page. Page A has a 301 redirect to Page B. When John looked at his Google Analytics to see what traffic he is getting from his paid search campaign, he saw all those clicks are registered as organic search result. Is that a problem? Yes. It's a big problem if you wish for accurate tracking and reporting. This seems to be a problem in the communication structure between Google AdWords PPC and Google Analytics. And nothing has seen from Google AdWords fix this issue any time soon. It is better not to use 301 redirects in your landing pages. I mean if you are so particular about your report, then you should never. Otherwise no problem.

Labels: google adwords

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