As you know blogging is very popular today. These days it is used as a business medium - marketing tool for products, a sales tool, a traffic originator for AdSense, a link generation tool and so on. If you can do all these, what about running a PPC campaign for your blog? Many have a doubt that whether it is possible to use PPC to create traffic to their blog and make money out of that. Yes it is possible. But it is difficult to get a real ROI by maintaining a blog and using PPC to bring traffic to it.

The best ways to make money on a blog using a PPC campaign to drive traffic -

* Use your blog to sell a product
* Use your blog as an affiliate promotion strategy
* Use your blog to attract people to connect to your community
* Force people to subscribe to your opt-in list

Make sure that your call to action is strong and enough relevant content should be there in the index and inside pages. Writing a PPC ad for blog is the same as that of writing ad for a website. No need to worry what your landing page is. Success depends on constant testing and monitoring.

Have you recently tried to promote a blog with PPC campaigns? What were your personal results?

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