Google has compiled some tips and tools that can help you optimize your ad campaigns, marketing channels, and website for the coming busiest shopping season. Here's an example tip you'll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text are good to generate more clicks. As for tools, Google has several offerings that retailers can use to help drive additional traffic and sales this holiday season. Best example is Google Product Search - which allows shoppers to search for and find things they want to buy online. You can use Product Search to promote your goods and drive holiday traffic to your store for free. With the holidays just around the corner, now is a good time to make sure that your site is in the best shape for maximizing your traffic and revenue. Please visit the Holiday tips page for more information, and remember - it's never too early to start preparing for the season.

Note - Google Checkout is currently available only to merchants in the US and UK, and Google Product Search is currently available only to merchants in the US, UK, and Germany.

Visit Adwords Blog for more details

Labels: Adwords

0 Comments:

Post a Comment

Links to this post:

  <$BlogBacklinkTitle$>  

<$BlogBacklinkSnippet$>
<$I18NPostedByBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< PPC Blog Home