Everyone was talking about it Google's plan to make partnership with Yahoo! in providing pay per click ads for Yahoo!s network. At last Google pulled out of the partnership plan. It seems Google pulled out of the deal because of anxiety over the Department of Justice looking closely at the deal to make sure that no antitrust laws were being violated. Google likely didn't want to take a chance of the Department of Justice interfering in its business practices as that would have revealed some informational secrets that Google didn't want to release. Yahoo! is still defending the deal. How will this new situation affect advertisers? The advertisers won't be able to increase their reach to the Yahoo! network if they are Google advertisers only. If they want to reach Yahoo! Users, then they will have to advertise through Yahoo!s PPC interface. Though Yahoo!s PPC interface is less expensive, it is not as effective as Google's.

Labels: adwords ppc

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